VeraQuest on Research, Part 1 – Sampling & Weighting: A Delicate Balance
The topics we typically select for VeraSpectives, our blog, tend to focus on news stories and events and how they resonate among the American public. Our frequent field schedule and omnibus format...
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VeraQuest on Research, Part 2 – Considerations when including Graphics in a...
“Will these work?” That’s what we’re often asked by clients who send us images for use in surveys. In most cases, the answer is “not really”. Truth is most images are not ready to be inserted into a...
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Does Your Data Reflect Reality?
The first of our four-part series on best demonstrated research practices explores the relationship between quota sampling and weighting and how to use both to efficiently maximize a study’s data...
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Picture Perfect – The Art of Using Images in Surveys
The second in our four-part series on best demonstrated research practices covers items to consider when using graphics in an online survey. VeraQuest understands the value of fast, inexpensive...
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Catching Bad Responders
This piece, the third in our four-part series on best demonstrated research practices, explores the prevalence and impact that fraudulent responders have on data quality. VeraQuest understands the...
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